Primcasa Serviced Apartment

The Primcasa Serviced Apartment was recently opened in 2019, making it a fantastic choice for those staying in Shanghai. The hotel is conveniently located just 7km from Shanghai Hongqiao Railway Station and 11km from Hongqiao International Airport. Transportation around the city is also convenient, with Songhong Road Metro Station within walking distance. With multiple attractions nearby including SkyBridge HQ, Xinjing Park and Changning Folk-custom Cultural Center, guests will find plenty to keep themselves occupied. When guests have some time on their hands they can make use of the onsite facilities. Guests of this Shanghai hotel can make use of the parking facilities. Our guests rate this hotel as one of the best hotels for cleanliness.

"MULIAN" is an independent hotel brand under the Hong Kong-listed real estate developer KWG Group. It embodies the designer’s philosophical reflection on urban life and KWG’s "slow contemplation" of modern city rhythms. During the brand’s incubation, inspiration struck in Guangzhou when a bonsai captivated the designer—its miniature landscape and serene pavilions radiated Zen tranquility. "How wonderful if I could retreat to these peaceful mountains and waters before returning to urban bustle," the designer mused. Thus, "庄" (manor) was conceived.

The manglietia flower (mù lián) not only enchants with its beauty but carries the symbolic meaning of "awaiting and recharging." The brand aims to offer urban dwellers a sanctuary amidst the city’s chaos—a place to pause, unwind, and rejuvenate. This vision unveiled the story of MULIAN in Guangzhou.

‌Brand Portfolio & Positioning‌
MULIAN Hotel Group targets the mid-to-upscale hospitality market, championing the ethos of "art illuminating life" through curated spaces. Its portfolio includes:

‌MULIAN Hotel‌: Affordable luxury for modern business travelers
‌Vibrant boutique hotels‌: Designed for the youthful, creative demographic
‌Resort properties & cultural B&Bs‌: Distinctive experiential stays
Currently operating across these five product lines.
‌Strategic Roadmap (Next 5 Years)‌
Rooted in Guangzhou, MULIAN will expand across Tier 1 and key Tier 2–3 cities nationwide, building a network of "1,000 hotels in 100 cities." The group will:

Integrate diverse scenarios and content into hotel spaces
Foster synergies across multiple business ecosystems
Forge a unique hospitality value chain
Pioneer a new paradigm of artistic living spaces
Redefine contemporary travel lifestyles